Jo Reid

Jo Reid is a UK-based illustrator and surface designer known for her warm, collage-style artwork and playful folk-art influences. She often mixes patterned textures, soft pastels, and nature-inspired shapes to create designs that feel both handcrafted and modern. Her work brings a gentle, whimsical charm to fabric collections, making them especially suited for baby quilts, home décor, and light, cheerful sewing projects.